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THE ESSENTIALS OF LETTERING

A MANUAL FOR STUDENTS AND DESIGNERS


BY


THOMAS E. FRENCH and ROBERT MEIKLEJOHN

THE OHIO STATE UNIVERSITY
THIRD EDITION
FIFTH IMPRESSION
TOTAL ISSUE, 10,000

McGRAW-HILL BOOK COMPANY, INC.

239 WEST 39TH STREET. NEW YORK
LONDON: HILL PUBLISHING CO., LTD.
6 & 8 BOUWERIE ST., E. C.
1912

COPYRIGHT, 1909, 1910, 1912,

BY THOMAS E. FRENCH AND ROBERT MEIKLEJOHN

Printed and Electrotyped

by The Maple Press
York, Pa.


PREFACE

There are two general classes of persons among those who are interested in the study of the subject of lettering, first, those who have to use letters to convey information on drawings, as engineering students and draftsmen, architects, etc.; second, those who use let­tering in design, as art students, artists, designers and craftsmen. The foundation is the same for both, whether the application be on a mechanical drawing or a poster. The first class may be concerned mainly with legibility and speed, and the second with beauty, but there can be no distinction in the principles of the subject.

There is moreover a constant overlapping of the classes thus arbitrarily divided, as for example in the case of the architect, who has both to letter his office drawings and to design permanent inscriptions.

One need only to recall on the one hand instances of the painful attempts of the engineering student to do something "artistic," and on the other the examples of designs made by otherwise competent art students, which have been ruined by inappropriate, ill-formed, childish lettering, to feel that there are some in both classes who have failed in the appreciation of lettering as an art.

This book is designed as a general text-book on the subject. The draftsman may take up as much as is given in the first part, for the ordinary lettering in connection with drawing; the designer will need to go farther into the study of styles and composition as carried on in the later chapters.

A student in an engineering course must be given training in lettering as a necessary requirement in the execution of technical drawing, but it is too often true that this lettering on account of its application is considered to be mechanical drawing. Let it be emphasized here at the outset that lettering is not mechanical drawing, but is design, based on accepted forms and developed freehand.

We have taken a step farther in saying that there is no engineers' lettering as distinguished from other lettering. There is simply the adaptation by each draftsman of the style suitable to his particular needs. The map draftsman, the architectural draftsman, the machine draftsman will each select appropriate letters for his kind of work. "Engineers' lettering," so-called, is kept in bad repute by those who persist in making such mechanical caricatures as geometrical letters, block letters, etc.

As there are forms, however, for each branch of drawing which are particularly adapted to it, the sub­ject should be taught to engineers with reference to their chosen branch. The civil engineer, for example, will practice the Modern Roman and the stump letter, as these have become standard letters in map drawing and similar work. The architect, on the other hand, will have no use for the Modern Roman, but should study in detail the Old Roman of both the early and Renaissance periods.

To the engineering student it may seem to be only of general interest, but to the architect, art student, and designer, some knowledge of the history of the alphabet and the different periods of its development is abso­lutely essential. It is not in our province to discuss the origin or derivation of the present alphabet, for this the student if interested is referred to the standard works on palaeography; but a short historical outline is given in the first chapter in order that subsequent references may be understood.

It will be noticed that in the analytical plates the letters have been arranged in their family groups instead of in the usual alphabetical order.

The assistance of Mr. Dard Hunter, Mr. W. A. Dwiggins, Mr. Ralph Fletcher Seymour, Dr. Rudolf von Larisch, Mr. Alfred Bartlett, Mr. W. J. Norris, Mr. Cree Sheets, Messrs. Curtis and Cameron, John Wil­liams, Inc., the Century Company, and others who have made drawings for this book, or permitted the reproduction of their work, is gratefully acknowledged.


CONTENTS

PREFACE

CHAPTER I
HISTORICAL OUTLINE

CHAPTER II
LETTER CONSTRUCTION
General proportions—Optical illusions—The Roman letter —Rules for shading—Old Roman—Renaissance Roman—Analysis of letter forms—Geometrical construction—Mod­ern Roman—Commercial gothic—Single stroke letters—Single stroke vertical capitals—Single stroke inclined capi­tals—Reinhardt letter—Inclined Roman—Stump letters.

CHAPTER III
COMPOSITION AND TITLES
Principles—Spacing—Titles, for machine drawings, for ar­chitectural drawings, for maps—Symmetrical composition—Full panel—Other title forms—Record strip.

CHAPTER IV
SELECTION OF STYLES
For architectural work—Inscriptions and tablets—For map drawing—For signals and signs—For shop drawings.

CHAPTER V
LETTERS IN DESIGN
Importance—Old Roman in design—Freedom in composition—Broad pen construction—Roman lower-case—The Uncial—The Celtic—The Gothic, or "Text letter"—Steel and reed pens for Gothic writing—Italic and script—Art nouveau.

CHAPTER VI
DESIGN AND COMPOSITION
Principles—The period, purpose and material—Ornament­, Legibility and beauty—Methods—Spacing—Appropriate letters for different branches of applied design—Suggestions.

CHAPTER VII
MONOGRAMS, CIPHERS AND MARKS
Definitions—Requirements—The period, purpose and material—Forms, superimposed, successive, continuous, reversible—Method of designing a monogram—Devices and marks—Designs with separate letters.

CHAPTER VIII
DRAWING FOR REPRODUCTION
Photomechanical processes—Materials—Size—Methods of enlarging drawings—Color—Corrections—Effects gained through engraver's aid.

CHAPTER IX
BIBLIOGRAPHY

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